Market Virtual Reference for AskWA member libraries
ONLINE TRAINING
Promoting Digital Reference
AskALibrarian.org - Tampa Bay Library Consortium Training https://www.youtube.com/watch?v=27ZJwJ_Y0zI&feature=youtu.be
PROMOTIONAL EXAMPLES
AskALibrarian.org (Florida)
- Animations for Quirky Questions campaign https://info.askalibrarian.org/quirkyanimations/
- Superheroes Campaign https://info.askalibrarian.org/online-superheroes/
VISIBILITY GUIDELINES
AskAway (British Columbia)
Minimum Visibility Standards
https://askaway.org/staff/best-practices/visibility
COLLECTED NOTES & ADVICE
Research your target market
Who are you trying to reach?
What do they need/want from Virtual Reference services?
What technologies do they use?
Determine how to reach your audience
Library website
University/County/City website
Social Media
Classroom presentation
Video tutorials (mention in other tutorials and/or have tutorial specifically show how the service works)
Library brochures
Subject guides
Printed bookmarks/handouts
Posters
Advertising (radio, print, and other media)
One-on-one marketing by staff during interactions with patrons
Library newsletter
