Q. Market Virtual Reference for AskWA member libraries

ONLINE TRAINING

Promoting Digital Reference

AskALibrarian.org - Tampa Bay Library Consortium Training https://www.youtube.com/watch?v=27ZJwJ_Y0zI&feature=youtu.be

PROMOTIONAL EXAMPLES

AskALibrarian.org (Florida)

VISIBILITY GUIDELINES

AskAway (British Columbia)

Minimum Visibility Standards

https://askaway.org/staff/best-practices/visibility

COLLECTED NOTES & ADVICE

Research your target market
Who are you trying to reach?

What do they need/want from Virtual Reference services?

What technologies do they use?

Determine how to reach your audience
Library website

University/County/City website

Social Media

Classroom presentation

Video tutorials (mention in other tutorials and/or have tutorial specifically show how the service works)

Library brochures

Subject guides

Printed bookmarks/handouts

Posters

Advertising (radio, print, and other media)

One-on-one marketing by staff during interactions with patrons

Library newsletter


Answer

  • Last Updated Oct 29, 2020
  • Views 40
  • Answered By Sara Peté

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